AI · CRO · A/B Testing · UX

Where is your site losing people?

Weblamb uses AI and experimentation to find what’s costing you customers, then designs and tests the fix. Send your URL for a free diagnosis: Jennie reviews it with AI-assisted analysis and a CRO strategist’s eye, and sends back what to test first within two business days.

You’ll get the top three things to test, with a hypothesis for each.

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top A/B test lift
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test win rate vs. a 10–20% norm
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revenue from one copy test
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engagements, MedTech award

AI Specialization

AI that does real work for your growth team

Jennie finds where AI can actually move your numbers, then builds it, tests it and teaches your team to run it. No hype, just tools that save hours and lift conversions.

01 · StrategyAI ideation & roadmapsAn audit of your marketing, research and testing workflows to pinpoint where AI saves the most time or lifts revenue, prioritized into a roadmap.
02 · BuildCustom AI tools & automationsPurpose-built tools that automate busywork, generate on-brand content and analyze data, built with Claude Code, Codex and Grok.
03 · ExperimentAI-powered testingAI-assisted research, hypotheses and test analysis, so you run more A/B tests and learn faster from each one.
04 · EnableTraining & mentorshipHands-on sessions that get your team confident using AI day to day, plus experience training AI models to make better UX decisions.

Selected Work

Real tests. Real lifts.

Results first, from programs Jennie led for health, fintech, SaaS and ecommerce brands, including work at Publicis Sapient.

A/B Test · Akili, EndeavorRx+85.7%conversion · 99% confidenceOne button change, 86% more parents starting telehealth“Get Started” beat “Get a Prescription.”Read the case study → Test Program · American Financing+33.8%application completions · 26K visitorsNine tests on a mortgage funnelSimpler first steps kept winning.Read the case study → Growth Strategy · CooperSurgical, Paragard4×engagements · 2023 MedTech Breakthrough AwardFrom launch to a testing roadmapNurse navigators and a “right for me?” quiz.Read the case study → CRO Program · Wahoo Fitness+19%revenue from in-stock recommendationsTurning a 3× traffic surge into revenuePlus +146% purchases from a fly-out cart.Read the case study → Personalization · CAL Ranch+177%revenue from shortened shipping copyShorter copy and live social proofDynamic Yield, new vs. returning shoppers.Read the case study → CRO Research · Cuadra0.48%baseline conversion, diagnosedFinding the leaks before testingScrollmaps and recordings became test designs.Read the case study →

Brand & web work since 2012 includes B2B tech sites for SnapRoute and Mediasmith, plus Blueberry Brook Yorkies, a breeder site Jennie designed and runs.

Jennie Lambert, founder of Weblamb

About

Jennie Lambert, founder

Jennie started in cognitive neuroscience research at Stanford School of Medicine, studying how people feel, think and remember. She’s spent the years since turning that into growth: CRO and UX for health, fintech, SaaS and ecommerce, a 38% test win rate (vs. a 10–20% norm), and now AI tools that make teams faster.

Weblamb is her consultancy. You work with her directly.

What We Focus On

Four things, done well. See services

AI Strategy & Tools

  • AI opportunity audits
  • Custom tools & automations
  • Team training

CRO & A/B Testing

  • Hypotheses & test design
  • Testing roadmaps
  • Test setup & readouts

UX Design & Research

  • CRO & UX audits
  • User research
  • Wireframes & prototypes

Growth & Analytics

  • GA4 & dashboards
  • Funnel analysis
  • SEO & content

Book a Consult connect@weblamb.com