No lamb left behind.

Lost in AI? We’ll lead you home.

Better than simple: guided. We walk you through AI one clear step at a time, so you know what to use, why, and what comes next.

Based in Roseville, California, and working with Bay Area and Silicon Valley teams in person and remotely since 2012.

Start with one questionSee how we guide

How we guide

Six steps, in plain words. They are the same six dots on the orb above.

  1. Step 1StrategyWe start with what you want to happen, then choose the few things worth doing first.
  2. Step 2ResearchWe look at your customers, your site and your tools, so we decide from what is true.
  3. Step 3DesignWe shape clear pages and flows that make the next step easy to see.
  4. Step 4TestingWe try ideas small and check what happens before anything gets bigger.
  5. Step 5AI agentsWe set up helpers with clear roles and approval guardrails, and a person reviews everything before it ships.
  6. Step 6ResultsWe look at what moved, explain it in plain words, and decide together what comes next.
Jennie Lambert

“I designed a team of AI agents with clear roles and approval guardrails. It roughly triples my output, and I review everything before it ships.”

Jennie Lambert, Web Lamb

Start with one question

Pick what sounds closest, then ask for a free 15-minute guided walk. We will point you in the right direction.

1. What brings you here?
Save time: Often the quickest win is one task you repeat every week. On the walk we will help you spot yours.
Grow traffic: Before adding more pages, it helps to see where visitors leave and which page should work harder. On the walk we will pick the first one to look at.
Build with AI: A good first build is small, has one clear job, and has a person who approves the result. On the walk we will size one for you.
Not sure: That is a fine place to start. Tell us what you are working on, and we will help you name the one thing to try first.
2. Request your free 15-minute guided walk

This is a request, not a booking. We’ll email you to confirm a time. No spam.