No lamb left behind.

Lost in AI? I’ll lead you home.

Better than simple: guided. I walk you through AI one clear step at a time, so you know what to use, why, and what comes next.

AI-guided web design, branding and strategy for San Francisco and Silicon Valley teams. Based in Roseville, California, working in person and remotely since 2012.

Start with one question
See how I guide →
 
 

How I guide

Six steps, in plain words. They are the same six dots on the orb above.

  1. Step 1StrategyI start with what you want to happen, then choose the few things worth doing first.
  2. Step 2ResearchI look at your customers, your site and your tools, so we decide from what is true.
  3. Step 3DesignI shape clear pages and flows that make the next step easy to see.
  4. Step 4TestingI try ideas small and check what happens before anything gets bigger.
  5. Step 5AI agentsI set up helpers with clear roles and approval guardrails, and I review everything before it ships.
  6. Step 6ResultsI look at what moved, explain it in plain words, and decide together what comes next.
Jennie Lambert, founder of Web Lamb

“I designed a team of AI agents with clear roles and approval guardrails. It boosts my output about 10x, and I review everything before it goes out.”

Jennie Lambert, Web Lamb

Start with one question

Pick what sounds closest, then ask for a free 15-minute guided walk. I will lead you in the right direction.

1. What brings you here?
Save time: Often the quickest win is one task you repeat every week. On the walk I will help you spot yours.
Grow traffic: Before adding more pages, it helps to see where visitors leave and which page should work harder. On the walk we will pick the first one to look at.
Build with AI: A good first build is small, has one clear job, and has a person who approves the result. On the walk I will size one for you.
Not sure: That is a fine place to start. Tell me what you are working on, and I will help you name the one thing to try first.
2. Request your free 15-minute guided walk

This is a request, not a booking. I’ll email you to confirm a time. No spam.

All project details are kept strictly confidential. I handle every project myself, so nothing is passed to anyone else. Work is only shared publicly with your approval, and only when you’re ready. If you’d prefer an NDA in place first, just ask.