QUALITY MANAGEMENT SYSTEM (QMS) COMPANY
A Quality Managment System (QMS) company engaged us in an effort to rebrand their image and position their brand as a unique and distinctive entity, separating them from close competitors. The project kicked off with an in-depth discovery of the brand and the intricacies of the software platform itself. QMS focused on delivering industry-specific solutions to highly regulated brands such as PG&E, Siemens, and Genzyme.
KEY OBJECTIVES
- Create a visually distinct brand from nearest competitors.
- Explore new primary and supplementary color palette
- Update the logo design to reflect a modern tone.
- Visitors landing on the homepage should be to immediately be able to find the solution they need.
- Easily funnel visitors to their specific industry or desired type of software solution.
- Create landing pages for Pardot software integration.
PROJECT SCOPE
- Rebranding
- Web design
- Logo update
- Infographics
- Messaging
- Landing Page Design
- Pardot Integration
- Web Development
- Search Engine Optimization
- Copywriting
- Business Collateral
OUR SOLUTION
When it comes to elevating a brand, we know the importance of a good website. We focused our efforts on making sure that the new QMS website showcased their specific types of software applications while delivering relevant information to their different types of clientele, ranging from energy and utility companies to biomedical manufacturers. Because additional software applications are always in development and the QMS brand plans to grow, it was very important that the site had a flexible interface that could be expanded as new applications are introduced.
We developed a responsive, scalable web experience for each of the QMS customer segments to better tell the brand’s story and drive engagement for all audiences across both desktop and mobile devices. In addition, each industry segment was color-coded to better serve their repeat customers and help them find relevant products and training materials. The QMS audience segmentation included the Energy & Utilities (orange), Life Sciences & Medical Devices (green), Manufacturing (red), High Tech (blue), and the Food & Beverage Industry (yellow). In addition, we increased the reach of the QMS brand through responsive design and improved search engine optimization. We concluded the web project with a brand asset package, including a library of images reflecting the new brand identity for the internal marketing team to use to expand the new brand identity across various digital platforms and print materials.
