As a new tech startup, SnapRoute engaged us to help them create a new brand identity executed through a new logo and website design.
The logo mark was designed to reflect the modular nature of the SnapRoute networking system, with components that ‘snap together’ in the same fashion that the SnapRoute network components can be customized and easily swapped out and replaced.
A custom logotype was also designed to accompany the mark. The modern, lowercase letterforms were designed to evoke SnapRoute’s newly defined brand attributes of simplicity, digestibility, and innovation.
The illustrations and iconography were created to effectively convey the simple and user-friendly nature of the SnapRoute networking system. A custom video player was developed to showcase the code base itself.
- Brand Identity
- Web design
- Logo Design
- Custom Video Player
Since the official SnapRoute product announcement and launch needed a sharp website with an immediate mechanism for lead capture, we designed the landing page to enable clean, simple communication for quick delivery of information and lead capture.