“Marketing via video is the biggest way to reach people today. It is nearly unstoppable… Video is not just important, it is an essential part of marketing for our modern age. You can’t live without video in your marketing toolbox.”1 (Forbes)
Not just any video will inspire action and build trust, video that resonates is what matters. At weblamb, we understand the importance of creating content that has a purpose, tells a story, is dynamic and inspires action. We take the time to learn about your product and create custom, engaging content for your business.
Tell Your Story
Whether you are promoting your business, showing off your product, explaining how your app works or requesting funding, we can help fulfill your needs. Choose from a variety of visual media, from live footage to character animations, as well as a range of vocal talent and musical options. We’ll help identify the mood and style that best represents you.
Bottom line, video is going to help your business. The average user spends 88% more time on a website with video, and retains 95% of a message watched in a video when compared to 10% when reading text.1 Video drives purchase behavior, creates stronger customer engagement and is the type of content to which people pay closest attention.2 All these factors combine to increase conversions and sales.
Product Demos and Tutorials
Product demos, how-to videos, “explainers”, reviews, testimonials and training videos are growing tremendously in popularity. Almost 50% of internet users look for videos related to a product or service before visiting a store.3 In addition to design experience, our team has the technical knowledge to understand your product and highlight its value. We help make complex concepts simple, making customers more comfortable with your product.
Almost anyone can benefit from video: small to mid businesses, digital marketers, e-commerce stores, the IT industry, service providers, HR, trainers, presenters, nonprofits—the list goes on. Use of video is also limitless: product pages, home/landing pages, social media channels, email marketing, sales presentations, training videos, crowdfunding sites like Kickstarter and, well, pretty much anywhere. In fact, just having the word ‘video’ in an email subject line boosts the open rate by 19%.3
Social Media Video Marketing
A website is critical, but may not be enough to get out your message. The top three content marketing tactics are social media (83%), blogs (80%), and email newsletters (77%).4 Luckily video is portable—use a single composition everywhere! Whether it’s a Facebook ad or cover video, YouTube marketing, Twitter, Instagram or an email campaign, a video can be included, linked to or attached.
It is no mystery that the mobile space has become increasingly important. 84% of viewers are watching social video via mobile and 64% of consumers make a purchase after watching branded social video content.5 We can help you target these key customers with a strategy that covers mobile, social media and more traditional marketing spaces.
weblamb offers a wide range of services including web design, marketing, branding and more. Ask about discounts on video when bundling with other services. Already have digital assets? We can incorporate those as well to save you time and money.
Looking to find out more about the power of video? Here are some resources which were also used as references for this page.